Herbalife announced today the U.S. launch of the Herbalife 24 sports drinks and supplement, a comprehensive performance nutrition program designed to meet the nutritional needs of the 24-hour athlete.

Herbalife is the Official Sponsor and Nutrition Partner of the 2011 World Football Challenge and Herbalife 24 is the Official Sports Drink of the 2011 World Football Challenge.

Herbalife 24 consists of seven products that allow athletes to customize their nutrition program based on their specific sport, day-to-day needs, and training demands. Each product is tested for banned substances (anti-doping testing) by an independent third-party laboratory (BSCG.org) assuring athletes that what they put into their bodies is exactly what is listed on the label. The line contains only natural colors, flavors, or sweeteners.

The Herbalife24 line includes:

Formula 1 Sport: Dairy-based protein shake with glutamine, and 20 vitamins and minerals which lays a solid foundation for performance.

Hydrate: Advanced hydration with bioavailable electrolytes, less than 15 calories and only 1 g of sugar.

Prepare: Pre-workout drink with nitric oxide precursors to support blood flow to working muscles.* Contains creatine. (Launching later this year)

Prolong: A during-workout drink to sustain performance with a dual-source carbohydrate blend and electrolytes.*

Rebuild Endurance: Post-workout recovery shake with higher ratio of carbohydrates to protein for endurance athletes.

Rebuild Strength: Post-workout recovery shake with higher ratio of protein to carbohydrates.

Restore: Night time supplement to combat exercise-induced inflammation.* (Launching later this year)

“Herbalife24 satisfies a need in the market for a comprehensive product line designed with the diverse needs of athletes in mind,” said Michael O. Johnson, the company’s chairman and CEO. “It also furthers our sponsorship strategy by being able to provide our sponsored athletes with even more targeted nutrition to meet their demanding needs.”

“We understand that there is more to performance nutrition than pre-, during, and post-workout products,” said John Heiss, Ph.D., director, sports and fitness for Herbalife. “This enables us to bring training and performance to the next level,” Heiss adds.

Herbalife 24 is available exclusively through Herbalife independent distributors.